The Nike Dunk was first introduced by Nike, Inc. in 1985. originally having numerous colors in most sizes (Hi-Top or Low-Top) for various Universities and Colleges. Since its reintroduction in 1998,Nike Dunk, a pair of good basketball shoes, with “simple design, and low-tech”, but Nike Company think it is definitely a pair of cross-century shoes. According to technical content, Nike Dunks shoes which without Air Cushion are always considered the original styles. However, the correct order is Air Force 1 - first Air Cushion shoe, used byNike to defeat their rival Converse so that the company can triumph in the market and the stock has been rising in 1983. Two years latter, Nike is facing the worst sales crisis for adisas coming back. In order to turn that into an asset, Nike made a big decision: they make heavy investment to invite Michael Jordan to be advertising endorser which affect the whole world.